Create [outcome] in [time-frame]
One sentence elevator pitch: [brand name] is the [easiest/fastest] way to [what your product does].
Reduce friction: [X days free,
no credit card required, join
1,000 users, etc.]
[Niche 1] and [Niche 2] use [brand name] to [main benefit]
01
Explain first
accomplishment
Explain the first thing users accomplish with your tool. Aim to describe what your product does first. For example, if your SaaS is a landing page drag and drop tool, your headline might read: “Browse beautiful landing page templates”
This description would say: Browse an ever-growing gallery of free landing page templates you can customize with ease.
02
Explain ease of use +
show how it’s used
Next, your goal is to expand on that initial interest from point one.
In your headline, explain the ease of use + show how it’s used with imagery. For example, your headline could read: “Drag-and-drop endless elements”
Your description could read: Zero coding required. Just drag-and-drop elements, organize them on your page, and customize the design to your branding.
03
Explain solution /
end result from use
Here you want to explain the final result that users get from your SaaS.
Headline example: Publish a converting landing page in minutes
Description: Connect your domain in minutes and hit publish. Your landing page awaits.
People love [brand name]
I do [copywriting, video editing, etc] for [niche]. My proven process will help you get [benefit 1] and [benefit 2] without [pain point].
Jane Smith
Title / Role -- Niche 1
Quote describing your product in 1-2 sentences from a broad perspective. Bold strong statements and keywords.
Jane Smith
Title / Role -- Niche 1
Quote describing your product in 1-2 sentences from a broad perspective. Bold strong statements and keywords.
Jane Smith
Title / Role -- Niche 1
Quote describing your product in 1-2 sentences from a broad perspective. Bold strong statements and keywords.
Get [outcome] without [pain-point]
Trusted by X amount of users.